International Journal of Marketing and Business Management
International Journal of Marketing and Business Management is an international, peer-reviewed, open access academic journal dedicated to publication of scientific articles in all areas of marketing and business management. The journal is a platform for researchers, academicians, practitioners and industry professionals to publish their innovative research, case studies, and conceptual frameworks dealing with strategic and operational challenges and opportunities in the global business environment.
IJMBM strives to bridge theory with practice through the publication of high quality research that advances understanding of marketing strategies, consumer behavior, branding, business innovation, entrepreneurship, organizational management, supply chain dynamics and other key areas of the business world. The journal encourages multidisciplinary submissions and welcomes contributions that integrate economic, psychological, sociological, and technological understanding, among other related or adjacent fields.
Full Title: International Journal of Marketing and Business Management
E-ISSN: Applied
Chief Editor: Dr.Satya Subrahmanyam
Publisher: DIRD
Frequency: Quarterly (4 issues per year)
Scope of the Journal
Strategic Marketing, Brand Management, Consumer Behavior, Digital Marketing, Marketing Communications, Product and Service Management, Retail and Distribution Management, Strategic Business Management, Human Resource Management, Financial Management, Operations Management, Entrepreneurship and Innovation, Organizational Behavior, Global Marketing Strategies, Cross-Cultural Management, International Business Management, Global Supply Chain and Logistics, Sustainability and Green Marketing, Quantitative and Qualitative Research, Consumer Insights and Data Analytics, Ethical Marketing, CSR and Sustainability, Case Studies in Marketing and Business
