Revolutionizing Influencer Marketing: A DAO-Based Framework for Transparency, Trust, and Efficiency

Abstract

Influencer marketing is a digital marketing opportunity in and of itself and with the emergence of Decentralized Autonomous Organizations (DAOs), it opens up an opportunity to make the very best of being transparent, community-driven decision-making and rightly so, blockchain-based trust scores. The centralization of control, the lack of transparency of sponsorship deals, or the verification of engagements are the basis of causes that classical influencer marketing has: DAOs solve it in their decentralized governance and smart contracts automation. The second method that I employ is a survey-based assessment of industry readiness, key adoption barriers, and the perception of the stakeholders towards the DAO in influencer marketing. It is a survey aimed at marketers, influencers, and consumers on their awareness levels, will participate, and concerns associated with decentralized influencer campaign management. Fair compensation and efficient campaigns are ensured by the DAO model that proposes blockchain-based trust scoring, tokenized incentives, and automated payments. It is expected to find out the feasibility of DAOs in influencer marketing, what is the possibility of mass adoption, and key necessities that need to be addressed when considering regulation around DAOs. In this research, we work to deliver actional insights into how DAOs can reshape the influencer marketing landscape while holding back the trust, transparency, and participation for digital marketing on an equitable note. This study dishes out the discourse in the broader area about decentralized marketing frameworks and their future in digital ads.