The Role of Neuro-Marketing in Enhancing Brand Recall among Millennials

Abstract

Neuro-marketing is revolutionizing brand recall strategies by integrating cognitive neuroscience with artificial intelligence. This study explores the impact of EEG and eye-tracking technology on enhancing recall for brands for millennial consumers with dynamic digital engagement behaviors, is studied. This research identifies through a survey-based approach of 200 respondents coupled with experimental neuro data collection of, key neural and visual triggers resulting in millennial brand retention. Neuro-Engagement Optimizer (NEO) is an AI-driven marketing strategy refinement we proposed based on the processing of EEG and eye-tracking data. Deep learning algorithms are used by NEO to analyze responses of individuals' feelings and thoughts and makereal-time corrections to the advertising, placing product, and visual branding elements. The findings of the study show thatAI-enabledneuro-marketing strategies helpengage a vast number of consumers who are otherwise not engaging with traditional marketing strategies. Brands can increase recall rates and enhance consumer connections by personalizing the content of the hair using subjects’ neural responses. Furthermore, the research highlights the ethical aspects of neuromarketing, but with proper use of data, would rather be successful. This study has produced insights that are useful for marketers to use AI and cognitive data for building context and creating precision targeted branding, reshaping digital marketing landscapes. The contributions of this study to the field of neuromarketinghave been the enablement of using AI in decoding and influencing consumer behavior at the neural level.