Sustainable Consumerism: Leveraging Blockchain-Based Gamification to Drive Green Purchasing Behavior

Abstract

This study proposes blockchain-based gamification as a novel means of stimulating sustainable consumerism. This research would demonstrate how the application of gamification in consumer motivation and choices in purchasing eco-friendly products will bode well for developing interest commitment and behavioral consumption. The transparency, security, and traceability of rewards using blockchain technology, as well as fostering trust and engagement, are kept at the highest levels. Consumer perceptions, willingness to participate, and adoption in such an incentive-driven system are assessed in a survey-based methodology. It looks at variables like the awareness of environmental purchasing, the perceived advantages of stimulus with blockchain-associated awards, and behavioral intentions in cases of eco-friendly goods. It is expected that this product will increase motivation for sustainable purchasing, increase engagement with eco-conscious brands, and increase trust in digital incentives. This research attempts to explain how blockchain-enabled gamification can change green consumerism and formulate an innovative proposal to lead environmentally responsible purchasing behaviors. This study can serve as insights to policymakers, businesses, and advocates of sustainability on how to integrate gamified blockchain incentives in sustainability projects, towards a greener and environment-conscious economy.